In the Sponsorship Series, Gamestah’s Chrisis looks at the principles of the business of sponsorship and getting sponsored.
Part One: Impressions
This video looks at what sponsors want and how to give it to them.
We explore the concept of an “Impression”, sources of impressions, how to calculate the value of an impression, and how to calculate the total value of a sponsorship opportunity.
00:00 A bit of history
04:10: Shoutout to JAM Gaming (jamgaming.gg)
05:45 A sample sponsorship application/proposal
12:15 Impression – the key concept / Introduction
13:00 What do Sponsors want?
18:00 The actual definition of an impression
19:00 Example impressions
26:50 Examples of impression values
28:16 Impressions / A Tweet (text only)
29:27 Impressions / A Tweet (image)
30:45 Impressions / LAN Uniforms
32:44 Impressions / Website
36:50 Team’s Sources of Impressions / Website
38:40 Team’s Sources of Impressions / LAN Uniforms
42:30 Team’s Sources of Impressions / Online Tournaments
48:47 Team’s Sources of Impressions / Social Media
52:34 Revisiting the Proposal
** DISCLAIMER ** I transposed my calculation table poorly and some of the numbers are not correct. You’ll know it when you see it :(. This is what happens when you manually do things instead of copy/pasta!
If you have questions on any of the topics in the video, or there is a video topic you’d like me to cover, please leave a comment!
Gamestah on Twitter: twitter.com/gamestah
Gamestah on Facebook: facebook.com/gamestah
Gamestah on Twitch: twitch.tv/gamestahtv1
Gamestah on the Web: www.gamestah.com
Chrisis on Twitter: twitter.com/gamestahchrisis
A late night discussion by over 50 community players prompted a community forum to be launched for the competitive OCE Overwatch scene.
Thanks to AusRonnie for taking the bull by the horns and getting the site up and running! Get behind it fam